Marketing Insight A To Z

Deskripsi

Aturan main baru yang ditawarkan oleh seorang figur pemasaran ternama bagi para profesional pemasaran dan para pemimpin bisnis. Dalam Marketing Insights from A to Z, Philip Kotler, mendefinisikan kembali konsep-konsep dasar dalam pemasaran dalam susunan abjad A hingga Z, berdasarkan 4 tahun pengalaman bisnisnya. Ia menyoroti bagaimana bisnis telah berubah dan bagaimana pemasaran juga harus berubah dengannya. Ia meramalkan bahwa dalam sepuluh tahun ke depan konsep pemasaran harus dibongkar total. Buku yang ringkas ini mengutamakan pembahasan tentang ide-ide fundamental bagi para eksekutif dan profesional pemasaran yang sangat sibuk.

Daftar Isi :
Advertising, Brands, Business-to-Business Marketing, Change, Communication and Promotion, Companies, Competitive Advantage, Competitors, Consultans, Corporate Branding, Creativity, Customer Needs, Customer Orientations, Customer Relationship Management (CRM), Customers, Customer Satisfaction, Database Marketing, Design, Differentiation, Direct Mail, Distribution and Channels, Employees, Entrepreneurship, Experiental Marketing, Financial Marketing, Focusing and Niching, Forecasting and the Future, Goals and Objectives, Growth Strategies, Guarantees, Image and Emotional Marketing, Implementaion and Control, Information and Analytics, Innovation, Intangible Assets, International Marketing, Internet and E-Business, Leadership, Loyalty, Management, Marketing Asset and Resources, Marketing Departement Interfaces, Marketing Ethics, Marketing Mix, Marketing Plans, Marketing Research, Marketing Roles and Skills, Markets, Media, Mission, New Product Development, Opportunity, Organization, Outsourcing, Performance Measurement, Positioning, Price, Product, Profit, Public Relations, Quality, Recession Marketing, Relationship Marketing, Retailers and Vendors, Sales Force, Sales Promotion, Segmentation, Selling, Service, Sponsorship, Strategy, Succes and Failure, Suppliers, Target Markets, Technology, Telemarketing and Call Centers, Trends in Marketing Thinking and Practice, Value, Word of Mouth, Zest, Catatan